The Design Process to support the creation of visual communications. This design process identifies discrete stages, as illustrated in diagram above which collectively form a framework for creating visual communications in response to a brief. The brief can be provided by the teacher or student generated. The process should not be seen as static or linear; rather it is cyclical or iterative, with stages revisited as required to resolve design problems and extend ideas. Underpinning the design process is ongoing analysis, reflection and evaluation requiring creative, critical and reflective thinking, referred to as design thinking.

Stages in the design process are:

• Development of the brief:

Identifying the client, their communication need/s, the purpose of the visual communication, the target audience, the context of the visual communication and any constraints that affect the nature of the solution.

• Research:

Collecting ideas, information and resources relevant to the brief for inspiration,investigation, analysis and interpretation. Students can use observational freehand drawing methods to represent the form, materials and textures of existing objects and/or spaces when recording these investigations.

• Generation of ideas:

Exploring a variety of design ideas that draw on the research and are appropriate to the brief. Imaginative ideas can be quickly drawn using visualisation drawing methods. These freehand ideation sketches support the communication of ideas. Visualisation drawing can represent objects in two- and three-dimensions.

• Development of concepts:

Selecting the preferred ideas and applying a range of methods, materials, media, design elements, design principles and presentation formats to create two- and three dimensional visual communications that address the brief. Both visualisation and presentation drawing methods are relevant to this stage.

• Refinement:

Modifying visual communications in response to feedback and evaluation against the brief.

• Resolution of presentations:

Presenting visual communications that satisfy the brief.