Advertising is not about people seeing your advertisement, it is about making them act on it.

The reality is, many people think of advertising in a very one dimensional way. Advertising is far more than making an ad that looks trendy or catchy and putting it in a newspaper or on radio.

Millions of dollars are wasted every year because valuable advertising dollars go through the gauntlet and never once reach marketing and advertising people.

Catching attention is easy, making people react to it and spend money with you is the real essence of advertising.
(read more here - 'Know who's who')

Many advertisers try to combine a catchy ad with loads of information. There's a time for information and a time to stand out - you need to know which or your dollars can easily be wasted.

Graphic designers will tell you it's about a good design. Sales people will say it's about the size of their audience. If you want to know the truth, it's about capitalising on the way people think.

Advertising is just one aspect of marketing your business.

Did you know that doing a letter box drop will increase the success of your TV commercials by up to 35%?

Should your business be producing interruptive or connective advertising?

The most viewed media amongst 16-30yr olds in regional areas is.... TV? Radio? Newspaper? One of those captures 76% of that market and it's not Television.

You need to know how to advertise, when to advertise and where to advertise. (see how to lose $10,000!)